New hotels, resorts open in Sokcho ahead of summer

Cassia Sokcho. [Courtesy of Banyan Group]

As the summer vacation season approaches, new hotels and resorts are opening their doors one after another in Sokcho, Gangwon Province, South Korea. Existing accommodation facilities such as the Youngrangho Resort are also being renovated to include a Starbucks and attract vacationers.

On Thursday, Banyan Group announced its plan to open Cassia Sokcho, a luxury resort featuring 674 rooms and five dining and bar options, on June 1st, 2024. Cassia is one of the brands of the global hotel and resort chain Banyan Group and is being introduced for the first time in Korea. It is a modern and unique concept residence hotel brand aimed at consumers looking for leisurely relaxation spaces. Cassia currently operates in Bintan, Indonesia, and Phuket, Thailand.

Cassia Sokcho was designed by architect Kim Chan-jung, who was selected as one of the “20 Architects to Watch” by U.K. design magazine Wallpaper. All 674 rooms of Cassia Sokcho offer scenic views of the East Sea.

Banyan Group is set to open HOMM Marina Sokcho on June 21st, 2024. HOMM is a practical hotel chain similar to the Shilla Stay boperated by Hotel Shilla. Originally aiming for a July opening, the date was moved up to June in anticipation of the early summer heat.

The Youngrangho Resort operated by Shinsegae Central City completed a 9-month renovation and reopened its doors on April 29th, 2024. This renovation is the facility’s first in 11 years since July 2013.

At the Starbucks located on the 20th-floor rooftop of the Youngrangho Resort, guests can enjoy special cocktails while overlooking the lake, sea, and mountains. The resort also unveiled 12 kids’ rooms on the 2nd floor, designed for families to enjoy together.