 |
<이미지를 클릭하시면 크게 보실 수 있습니다> |
SEOUL -- Daimler Mobility, the mobility service wing of German multinational carmaker Daimler AG, will make a foray into South Korea's rapidly growing mobility service market targeting customers who want premium services.
The German mobility company said Tuesday that it would establish "Mercedes-Benz Mobility Korea" (MBMK), a mobility service company, in South Korea and roll out a variety of mobility businesses.
"South Korea is a good market to test innovative mobility platforms. We will do our best to introduce premium mobility services," MBMK CEO Guillaume Fritz was quoted as saying.
MBMK will first launch a long term car rental service using Mercedes Benz cars in the niche market of premium car rental services. There are a handful of domestic rivals such as Socar, Tada and Kakao Mobility, but they target ordinary consumers who want convenient and affordable mobility services with home-made cars.
Park Sae-jin Reporter swatchsjp@ajunews.com
Park Sae-jin swatchsjp@ajunews.com
- Copyright ⓒ [아주경제 ajunews.com] 무단전재 배포금지 -
이 기사의 카테고리는 언론사의 분류를 따릅니다.
기사가 속한 카테고리는 언론사가 분류합니다.
언론사는 한 기사를 두 개 이상의 카테고리로 분류할 수 있습니다.
언론사는 한 기사를 두 개 이상의 카테고리로 분류할 수 있습니다.
