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Naver's promotional poster of its marketing collaboration with Netflix's Culinary Class Wars Season 2/ Courtesy of Naver |
The South Korean tech firm said on Friday its Naver Map application now features a curated list of restaurants operated by chefs appearing in the Netflix show, which premieres on Dec. 16.
A internationally beloved series which pit 80 unknown chefs against celebrity chefs in a culinary competition last season, Culinary Class Wars was the first Korean unscripted series to lead Netflix’s Global Top 10 (Non-English) TV list for three consecutive weeks.
About 30 establishments run by contestants including Michelin two-star chef Lee Jun, Son Jong-won and Raymon Kim are accessible through the app's saved list function.
The collaboration builds on a year-long partnership between the two companies, Naver saying that the initiative aims to strengthen ties between Netflix's global content and its domestic digital services while offering enhanced user experiences.
Starting Dec. 18, the app will expand its offerings to include the complete roster of Season 2 chef restaurants. Naver Map will also exclusively feature hidden gem recommendations from Season 1 fan favorites, including celebrity chefs Choi Hyun-seok, Yeo Kyung-rae and viral sensation Lim Tae-hoon.
Naver Plus membership subscribers who select Netflix as their digital content benefit can enter the "NaNet Dining" promotion running from Dec. 9 through Jan. 18. Ten winners will receive dinner invitations prepared personally by chefs featured in the new season.
An additional 1,000 participants will be selected through a lottery to receive 5,000 won in Naver Pay points, the company said.
Kim Dong-young Business Reporter davekim0807@ajupress.com
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