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Hyundai Motor Group CI |
Hyundai Motor Co. on Thursday replaced the heads of its domestic and Genesis business divisions, signaling a broad organizational overhaul.
The company promoted Kim Seung-chan, head of domestic sales operations, to lead the domestic business division. Kim is a veteran sales executive who is expected to strengthen Hyundai’s position at home by upgrading sales networks for new model launches and expanding the lineup of electric and hybrid powertrains.
Lee Si-hyuk, head of North America product planning, was appointed to lead the Genesis business division.
Lee has held roles, including the head of Genesis product planning, head of global product electrification, and product and planning lead at Hyundai’s North America unit.
Hyundai said it chose an industry veteran with experience across brand, marketing, and product functions to guide the luxury brand’s next phase of global growth. He is expected to oversee product planning and operations worldwide, including in North America.
Hyundai also dismantled its India–Middle East regional group and designated India as a standalone region. Beginning next year, the company plans to introduce a series of eco-friendly models in India to manage uncertainty in global electric vehicle markets.
Tarun Garg was named head of the India region. Donald Romano, head of Hyundai Motor Australia, will lead the Asia-Pacific region, and Tarek Mossad, head of sales and planning for the Middle East, was appointed to lead that region.
Hyundai said the regional reshuffle is intended to reinforce growth strategies through leaders with strong local execution capabilities.
The company also accepted the resignation of Song Chang-hyun, head of the Advanced Vehicle Platform division, which he submitted on Wednesday.
Industry insiders view the changes as a clear signal of the restructuring envisioned by Executive Chair Euisun Chung. By elevating younger executives at the senior vice president and vice president levels, Hyundai is pushing a performance-driven generational shift. With the AVP division, which oversees autonomous driving and software-defined vehicles, set for renewal, observers say broader changes across the research and development organization may follow.
Some sources say Hyundai is considering merging the research and development division and the AVP division and creating a new chief technology officer position to oversee both.
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